The primary task of the Membership Committee in the area of retention is to seek means of enhancing the privilege of membership. Greater benefits for members should constantly be sought recognizing, of course, financial constraints. Differentials in the cost of Society publications and in attending Society functions are good examples whereby preference is accorded members over non-members. The Membership Committee must be constantly vigilant to oppose any reason in benefits to members in both local and National Society activities.
It is the responsibility of the Membership Committee to personally follow up all dues delinquent members prior to March 31st of each year when unrenewed memberships are dropped from the Society rolls. Dues Receivable Reports are provided by Headquarters on a periodic basis identifying these potential losses. (see Section in this Guide on REPORTS.)
The greatest period for loss of members is in the first years of membership. This can be avoided by keeping in touch with new members, inviting them to participate in Section activities/committees and listening to their expectations for personal benefit from the Society.
When an Associate Member turns 30 years of age, his/her membership dues are increased. This increase may cause some members to delay renewal and it may require some follow-up in order to retain these young professionals. This dues increase is implemented on the January dues statement in the year the individual will have his/her 30th birthday. You can identify these persons by observing the BIRTH DATE information shown on each unrenowned membership on the Dues Receivable Report. (This report is described on page 15.)
Those members who are retiring or are no longer active in the industry present a real retention challenge. Be sure members are await of the reduced fee level available to those 65 years or older who have paid dues for 25 years. All members who qualify during the next calendar year receive a letter of explanation regarding the reduced dues and advising that the reduction is available upon written request. No reminder is sent, however, in subsequent years, older members may need to be refreshed on this benefit.
Another key to the retention of members is being well informed of potential losses and immediately making personal contact with appropriate follow-up contacts. Any complaints or problems should be resolved as quickly as possible. Individuals should be given opportunities for active participation. Be sure each person is aware of the ways in which he/she can receive personal benefits through continued membership and that each understands that he/she is a valuable asset of the Society. Advising the National Membership Chairman of complaints or problems, the solution of which may require action by the National Executive Committee, is strongly suggested. He is a member of the Executive Committee and can bring such issues to the Executive Committee in a timely and forthright way if properly informed and alerted.
