The committee should actively engage in an on-going membership recruitment program, which includes:
1. Identifying and making initial contact with prospects. Prospects can be identified
in several ways by contacting:
- companies or organizations whose employees are not participating.
- non-members attending meetings (Always be sure that The User's Guide To SNAME Benefits and Services are available at each local Section Meeting).
- candidates recommended by current members.
- students enrolled in appropriate curriculum.
- membership displays at special events.
2. Informing prospects of Society activities/benefits and inviting them to attend a Section meeting. Be sure prospects are added to your mailing list so they will be informed about upcoming activities.
3. Encouraging them to join and involve themselves in Section and committee
activities.
Prospects may be contacted personally (telephone or in person) or by mail. Sample
Letter #1. Personal contact is preferred. Opportunities and benefits of membership must be clearly) and enthusiastically presented, making sure the candidate is aware of how he/she will personally gain from joining the Society.
The prospect should be given The User's Guide To SNAME Benefits and Services and Application Form and be instructed on the steps necessary to complete the application process. Include the appropriate mailing address on the reverse of the Application Form under the heading MAILING INSTRUCTIONS so that the applicant knows to whom the form should be returned.
Each contact should be followed-up in a very timely manner. Invitation to a Section
meeting or other Section activity is recommended. The local Section may choose to
invite each individual to attend a meeting as a guest of the Section. This may be done
either prior to or after joining.
